https://www.sorianomarcio.com/home daily 1.0 2026-03-20 https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1772619012148-7H95MZZUVKZHWSUZPSFI/IMG_7603.JPG Home https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1772618981938-T357HLXAB4EC5Z975Z7J/IMG_7019.JPG Home https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1772619111734-BZ8PCV2V0UJSYX4L4WHX/IMG_5688.jpg Home https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1772619159200-O3C7NLIFCX1FAUBMIN5V/05-OpenCRVS-Somalia.jpg Home https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1772619034033-7ZUW4CFD4RMWO52VA0ND/IMG_9490.jpg Home https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/e3a5d5cc-9f1c-470b-bf7d-974f43875b50/ux-cover.jpg Home - Service and Product Design I am a hands-on Service and Product Design professional, passionate about creating new products and services, always from a user perspective while collaborating with multidisciplinary teams across Product, Engineering and Business. ‘Portfolio’ page ➝ https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/8181be57-de0c-4744-bd97-ec53bf8cc595/photo-home.jpg Home - Trainings & workshop facilitation I am passionate about co-creation and creating safe spaces for people and teams to collaborate, align and translate ideas into tangible outcomes. Design Thinking, User Experience, Innovation methods are some of the topics I cover in those sessions. ‘Trainings & workshops’ page ➝ https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/88e8dd73-78a5-476d-b779-9fcced5a6d27/art-direction-cover.jpg Home - Branding & Art Direction My background is Graphic Design and Visual Communications, that’s where it all started. In this section you can see some work I did in the past as a pure Graphic Designer and Art Director. ‘Branding & Art Direction’ page ➝ https://www.sorianomarcio.com/about-me daily 0.75 2024-08-12 https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1b166d71-91cc-4d40-b09f-a4a128e4871f/photo-marcio-italy.jpg About I am Marcio, a Brazilian-born Designer based in Barcelona (Spain) and I currently work at Formula.Monks as a Lead Design Strategist. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/0f79ad98-fa00-4e31-95df-e1434c7f431e/hands-marcio.png About - My hands… These are some photos of me in teaching and facilitation mode. And yes, apparently my hands become alive when I’m inspired… https://www.sorianomarcio.com/trainings-workshops daily 0.75 2024-08-12 https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/44b45a22-532e-4eab-aee9-4f4c335224d9/workshop-training-05.jpg trainings-workshops I design and facilitate highly-interactive trainings and workshops for teams to align on their goals and objectives, learn about Design and human-centricity, while having fun and enjoying a safe space. Design Thinking and User Experience fundamentals, Product and Service Value Proposition, Creative Direction, Branding and Naming, Co-creation and Zero-based Design etc. Innovation and experimentation methods such as Lean Startup, Strategyzer, Google Design Sprints are also part of the techniques I facilitate. The sessions can be either a one-off or a series of events, in-person or remote. Design Thinking • Value Proposition • Co-creation • Team Alignment • Ideation • Zero-based Design • Team Retrospective • Value-stream Mapping • Innovation • Experimentation • Rapid Prototyping https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/6ea3a0e1-8298-4a6f-805b-643f81a07feb/workshop-training-01.jpg trainings-workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/b9bf9f41-cf5c-4c30-bc90-bbe8d453fe04/workshop-training-04.jpg trainings-workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/66a1ccb3-b7b0-4de8-820b-4d0f9de77eda/workshop-training-03.jpg trainings-workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sorianomarcio.com/contact-me daily 0.75 2024-08-12 https://www.sorianomarcio.com/portfoliosw daily 0.75 2024-08-12 https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/95931e17-94fd-44d0-b5e8-90f4e047dbeb/sw-00.jpg portfolio-sw - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/fc5cee2c-4503-4577-b827-db804771c3d7/sw-01.jpg portfolio-sw - Make it stand out Service blueprint: as-is scenario to identify opportunities. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/e15e955c-5b05-4180-a25b-2d6671558aeb/sw-02.jpg portfolio-sw - Make it stand out The Engineering team participating in the user testing sessions. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/95f65fc0-298c-40c4-a351-491a4650a75c/sw-03.jpg portfolio-sw - Make it stand out Back-office users co-creating the vision for the screening platform. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/8271364c-1587-41ef-9184-d69b73c9f573/sw-04.jpg portfolio-sw - Make it stand out Sharing insights and concept vision with Engineering and Product team. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/d90d3266-325d-4721-8315-5459b4d93122/sw-05.jpg portfolio-sw - Make it stand out UI Design for the candidate experience. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/f4694bd4-38f9-4111-8569-38e2cd0ff6de/sw-06.jpg portfolio-sw - Make it stand out UI for screener (back-office) experience. https://www.sorianomarcio.com/artdirection daily 0.75 2024-08-12 https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1408276161258-PLOI513WRD1B53U6LE8N/book.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1408275360225-NIMJL3EDVX2SWX40WPX0/books.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1413542735298-7HDG7FZJG4PQAMDHV3DH/01.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1413542736185-4KU7YX3N1CDBZ9J8P0L1/02.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1413542736364-YD83J3FV17N8WNQQ0NOW/03.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1413542737141-G0V3MNRH9ZJKYCB51118/04.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1413542739395-WPCVBRE9BHIFSJHVIQUK/06.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1413542737216-2TD8M8II89XM6TI7KL8X/05.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1413542738013-88ED06WZPEYZ07LDSZN1/07.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1413542738832-8NO7OKKZAZ8ZS2IV9ND4/08.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1413552049702-0797GICQ3R3QRL46Y5JG/01.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1413552051679-6BF05PM07C2LJUSAD38J/02.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1413552051795-6IXG38QYD11P5T4B3D15/04.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1413552055444-3WU2826CFMTA95Y7HE0L/09.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1413552053582-BX7LGWM7J96TEF3G7ZJO/05.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1413552052681-LLVTST9S56DM8VEUFBD3/06.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1413552054663-MHFUJ14AM5JK7X7BZB4V/07.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1413553059983-AKLU5320EC87BMGBFXTE/10.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1407697890114-SE0YFVUK5E5IBAJCD2Y9/cs-logo-01.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1407697896019-AX41H0S1NCADNATDXVRZ/cs-stationery.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1407697892087-5OXOP7VMTXWJBWJLTUK8/cs-logo-02.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1407697894897-JMZY8314HD643I63OR36/cs-sketches.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/7e727c07-93b4-4366-9a67-915018b9e271/john-dandy-logo.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/e4d08208-5bca-4c7f-9ce1-9dfbc2a3f432/john-dandy-pttrn.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/6c820e15-8a3e-463b-aa5c-756acecb70e6/Copy+of+161111_JOHN_DANDY5150+1.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/297b61c8-ca87-4e33-bd15-20d99ddc7309/Copy+of+161111_JOHN_DANDY5225.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1407696166759-E4CBRAL5C5088BAQM616/00.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1407696168825-8WPO482OCR6LEOIC47VH/04.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1407696168337-LSMJXBOB9HIXEB2X5MRW/03.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1407696169667-88V7HXJAAHUJVCZBYS8U/05.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1407697676560-KR8I0NBFHG9NIPAE885W/booth-01.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/1407697676685-PYMDXMEKI0FTUQFHGZRQ/booth-02.jpg art-direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sorianomarcio.com/portfolio-bahia daily 0.75 2024-08-12 https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/119fd7b0-5356-4123-82c8-6d71eed788a0/cover.jpg portfolio-bahia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/2f5e955b-0aec-450e-b23e-e941356b7be0/insights.jpg portfolio-bahia - Make it stand out Main customers profile identified and research insights. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/793d3450-ce50-4d61-bc96-95fb3028ac2f/analysis-web.jpg portfolio-bahia - Make it stand out Digital customer journeys and empathy maps. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/0b7b8a33-2248-493b-b8d1-c2b196c1abcd/personas.jpg portfolio-bahia - Make it stand out Personas creation based on research insights. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/44419c57-c7c2-4c2e-a806-627af6232011/future-storyboard.jpg portfolio-bahia - Make it stand out Future-state journeys (storyboards). https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/2fcede0e-4932-4d96-a8cc-5f3b89f3288c/storyboard.jpg portfolio-bahia - Make it stand out Future-state storyboard / service blueprint. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/5b3a4560-2f6c-434b-b166-314b54ae8918/UI.jpg portfolio-bahia - Make it stand out High-fidelity mockups to illustrate aspirational functionalities. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/9100fc55-00c8-49da-9b1e-52eeb77b04c3/value-prop.jpg portfolio-bahia - Make it stand out Value proposition and service vision. https://images.squarespace-cdn.com/content/v1/53385d5fe4b0d65d94f79fd7/871d53e1-4cfa-47c8-a7e8-74bbd6ab7661/value-prop-detail.jpg portfolio-bahia - Make it stand out Whatever it is, the way you tell your story online can make all the difference.